If you’re reading this, then you’re interested in finding out how to start a podcast. Good news! It’s easy to become a podcaster, and you don’t have to break the bank to do it either.
Podcasting offers several benefits for individuals and companies across various industries, including increased brand exposure, sales, user engagement, and traffic generation.
In this post we’ll cover everything that you need to start a podcast, including the basics, the right equipment, how to launch your show, and what you’ll eventually need to promote it.
Here’s what’s needed to start a podcast:
1. Podcast Topic
First things first, you’ll need a topic of discussion for your podcast. You may already have one in mind, but if you don’t then it’s time to start brainstorming.
Need help generating ideas? Consider answering the following questions:
What do you want to talk about? Or what can you endlessly talk about?
Which topic(s) are you most passionate about?
Do you have knowledge within a specific niche?
How can you offer the most value to your listeners?
Will you have co-hosts or guests joining you on your show?
Choose something that blends your unique passions, interests, experience, and skills. Remember that you’ll be speaking on this topic for multiple episodes, and each of those episodes can last anywhere from 10 to 60+ minutes in length. You’ll want to cover a topic that others can enjoy and relate to so they subscribe and become loyal listeners.
2. Podcast Name
Now that you’ve decided upon what you’re going to discuss, you’ll need to come up with a title for your podcast. Picking a podcast name is a key part of the creation process that will set you up for future success.
Choose a name that’s both creative and relevant to your topic so people will know what to expect when they listen to any of your episodes. Doing this will also help your podcast to rank higher in search engines.
It’s important to do your research when naming your podcast because your idea may already be taken. Avoid any copyright or legal issues down the line by checking to see if a similar name is already in existence before you start.
3. Podcast Artwork
In the flood of podcasts on the charts, visually appealing artwork will be what sets you apart from the competition. To start, you’ll need a logo and album cover art that attracts attention and grabs the interest of potential listeners.
You can easily create your own artwork with free graphic design software like Canva. However, you may want to invest the money into high-quality design work since this will be the first impression of your podcast that people receive. Either way, beware of using the proper image dimensions so your art will be responsive across different hosting platforms.
4. Studio Equipment
The fundamental pieces of podcasting equipment include two things: a microphone for recording and a computer for editing and uploading. Depending on your budget and whether or not you have access to an office or studio, consider also purchasing a pop filter, a mixer, an audio interface, audio editing software, and headphones to improve the overall quality of your show.
5. Podcast Hosting & Distribution Platforms
Once you have your podcast topic, name, artwork, and equipment, you’re ready to launch! After you record and edit your first episode, you can go live by uploading it onto a hosting platform like Libsyn, SoundCloud, Podbean, and Blubrry.
You’ll also want to submit your podcast to as many distribution services as possible to score the highest visibility for your show. Some of the most popular ones include iTunes/Apple Podcasts, Google Podcasts, and Spotify.
6. Strong Work Ethic
The right work ethic is equally as important as the rest of the items on this list. Podcasting requires energy, money, and hard work for as long as you continue to create episodes. As long as you’re passionate about your show, you’re willing to stick with it over time, and you’re dedicated to ensuring its ultimate success, you have what it takes to successfully start a podcast.
Here’s what else you’ll eventually need to promote and manage your podcast:
Content calendar/show schedule
Social media handles
Of course, you can achieve more with a higher budget, but this list covers the essentials of what you’ll need to start your very own personal or company podcast. If you don’t have the time, resources, or technical skills to create your own show, you can always hire a podcast services company to help you make it happen. Good luck!