There are a lot of questions that come up when starting a podcast so we put together this handy-dandy collection of some of the more common questions we encounter.
If you have any more questions you don’t see below, contact us at firstname.lastname@example.org or by using the form below!
You can use a USB microphone but we wouldn’t recommend it.
From an audio quality perspective, a USB microphone just won’t stack up against a non-USB counterpart.
Additionally, you may run into challenges when attempting to record multiple guests with different microphones.
Unfortunately, there’s no one-size-fits all answer to this question.
Try looking at your existing marketing data and see if there are any common trends for when your audience interacts with your content and brand.
If you don’t have access to that data instead consider who your audience is and when they would be most likely to click, play, and subscribe. Is it on the weekends? Or during their commute? Are they morning people or night owls?
Once you establish your time and day, it’s best to be consistent. But don’t be afraid to change your release schedule if you have strong data or a compelling reason to support the new day and time!
While this can depend greatly on the theme, focus, and budget of your podcast; it’s best not to go more than a month in between episodes during a season.
If your content is time-sensitive (news, business, sports, current affairs) it may make sense to release more frequently. Similarly, if you’re releasing very short content you may want to increase the quantity. This could be daily or weekly.
If your content has a longer shelf-life or is simply a longer duration of audio you may want to consider spacing them apart anywhere from every two weeks to monthly.
Need a break? That’s okay! Just plan your hiatus in advance and let your listeners know. In the meantime, you can utilize old episodes as highlights while you generate new content for your next season!
The best podcasts create an intimate connection between the listener and the podcast.
The best way to ensure you’re sounding prepared and authentic without being too scripted is by preparing instead of memorizing.
Try and treat your recording like a conversation; whether with a guest or with the audience.
If the podcast is more narrative-driven than conversational make sure you’re telling your story with passion and excitement!
There are many ways to think about ROI for a branded podcast and many of them are still to be discovered.
Obviously we have the podcast metrics (listeners, subscribers, plays, streams) and we have general marketing metrics (website traffic, social following, conversions, etc) sales metrics (leads, sales, revenue), and more.
All of these metrics and more can be used to see the impact and ROI of a podcast as a part of a brand strategy.
As narrow as possible! Realistically, your podcast won’t appeal to everyone. It’s even likely that every episode won’t appeal to every listener.
Instead of trying to appeal to everyone, focus on your core audience and let their input pave the way.
Being genuine and authentic to your audience will do more to drive your reach than any other action.
The best way to make content that’s unique, valuable, and will stand out is to listen to your audience.
Assuming you’re making content relevant to your brand and expertise, try and step in the shoes of your listeners and consider why they would hit play and what they would have to hear to make them subscribe.
The number one most important thing to keep in mind is that a podcast should have a purpose. As long as you have a purpose in place, the rest will follow.